China will born a company of Appliances online shopping site
The new president of Electrical 7 days left Yingjie In an interview with an interview Tencent Technology said that with the power companies to buy the gradual growth of the mainstream population is expected to house five years after the birth of two grid areas will be purchased with annual sales of billions of scale leading enterprises.
Alex Cho pointed out that five years later, the network is now more than 20 years of age grew up with a generation of people to grow to 30-year-old, and became the mainstream of consumer groups, the growth of this group home will also be creating the birth of leading enterprises in the field of power purchase, The 5-year power purchase after the home and consumer electronics the size of traditional retail channels, the ratio will be 3:7, while the B2C mall with the manufacturers also will be established very good cooperative relations, the manufacturers of the electronic mall as a normal channels of cooperation to deal with the appliance chain of channels co-exist.
He also expects 2010 sales of the new scale of 7 days should be between 3,4 billion yuan, five years after the mall’s new seven-day sales of electrical appliances should be the size range between 30-50 million, and has embarked on a profitable channel.
Alex Cho wonderful view:
In the middle of business processes found in the domestic channels inside the ground channel if you want to present the country with the United States and Suning to contend with, is basically impossible.
Manufacturing enterprises must always adapt to consumers, to adapt to changes in consumption habits. When the consumption habits have changed, all of them must be changed.
Crazy expansion of home appliance chain, sometimes a place to open 4,5-intensive stores, causing huge costs to the manufacturers, manufacturing companies, like a tree, vine wrapped around the above non-stop blood-sucking, or death of the tree, either dead vines.
Although the peer is the enemy, but was not yet on the matter at the enemy. Do your own thing is try to steal home appliance chain store business.
If you expand too quickly, it is possible to become martyrs.
For us, but also a model search, is that you can not have a sustainable development. Finally you can not have a nice report, which is what we are doing. No worries about long-married daughter is beautiful, and daughter they are not handsome, and married are not married.
The following interview with the new 7 days Tencent Technology & Electrical CEO Alex Cho text Record:
Terrestrial channels, the country with difficult to regret the status of the United States Su Ning
Tencent Technology: You were once a Skyworth, Wumart high-level, out of the original founder of what considerations an e-commerce website selling home appliances?
Alex Cho: I have just started manufacturing enterprises, manufacturing enterprises can be said to deal with the traditional enterprise, especially in Beijing, basically saw the rise of home appliance chain with the decline of traditional department stores, the whole process I see Yetai change is clear. Then I went to the poor quality, in that the middle course of business in the country this channel was found inside the ground channel if you want to present the country with the United States and Suning to contend with, the basic is not possible.
Tencent Technology: especially in a secondary market.
Alex Cho: Yes, Why? Because he has a very high threshold has already been mentioned, you have to go to open 12 stores a time when there is no problem, for example, in a very good supermarket, open 12 stores, sales will be very good input and output is also good, manufacturers are willing to support you. The most difficult time is open until 20 or so, 20 or so, you will find a single shop in input-output ratio is declining, because you have to face the competition with countries the United States, but the whole country the United States off than the size of a small too much, this time you will find that manufacturers follow when you are running, the will is not so strong, input-output ratio declined, the new store opened its first store seems to be better. Gome also exists such a problem, but because there are thousands of Gome stores, his whole plate large, you and also takes a not now also takes a.
Behind me, also calculated that the cost of the cost of the entire channel for the country unlike the United States is low, and even higher than GOME. Manufacturers in 20 stores when the time into it, it is likely that the United States in the country even higher input costs, not to make money. That is why the current domestic appliance retail supermarket chain is also developing non-up reasons, including Carrefour, can only be to do some Weihuo only.
Tencent Technology: to do some small appliances like products.
Alex Cho: small household electrical appliances, of course very good, small household appliances contribute to a good profit, but this one is basically in large household appliances is not possible. Including such as Carrefour, essentially belong to non-mainstream channels, is unlikely to become the mainstream channels. I think the ground with the chains, I think competition is gone.
Tencent Technology: as a whole, the recent super-operators are in the field of home appliance retail sales decline stage?
Alex Cho: Yes, this is the second one, I came out, just pass the Dong-Hai Liu Dixon found me, he has 1,500 stores, he wanted to in his 1500 sales of home appliance stores inside, copy of electrical appliances in Hong Kong Fortress??. At that time I have to say, basically there is no possibility of the ground, buying mobile phones is not so great on TV, the Hong Kong Fortress success of its geographical characteristics, while in Beijing, everyone’s spending habits is the greatest place to go ,?????, tens of thousands of square meters. In Hong Kong to do a?????, then that person would lose die, so I spoke to him this is not realistic.
I spoke to, if you want to do, then you will do one thing – to do websites, I think that site is possible. My team and I think that in the future electric industry, should be the birth of a huge 1-2 electrical sales online mall.
Research in this area you will find that online retail sales of goods has always been changing, from books to milk powder, to mobile phones and IT products, household appliances, a higher unit price of goods one by one been included in this system. Representative of this period, including Dangdang, excellence, red kids, cell phone networks and Jingdong Dipper. I think the industry an opportunity in this place, I was doing electrical appliances, and he has done manufacturers, they did the channel, is also done on the ground. Finally, I sum up if you want to be close to these things, then online is a way, this is my intention.
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