use search engines to sell products
Search engine rankings in recent years swept the world network of extension services, he “enhance corporate sales” as the direct target, with wide coverage, targeted, flexibleoperation, and high return on investment. Ranking because the search there are many other types of auction services, irreplaceable advantages, thus becoming the mainstreamnetworks to sell products.
Ranking with search engines, log on charges similar places, but in essence quite different. Say that they are similar because they are using search engines to sell theplatform to say the essence is different because the top bid was not charged in accordance with the length of time position, but rather in accordance with the customer sites bring
traffic to the actual charges.
Speaking in front of, “click” is a unique concept in the network, if the users noted that the content of an ad, and it is interested, they will click on the advertiser’s website (such ascorporate advertising website), and further understanding of the relevant products and services, to record the number of times an ad is clicked, how much, it can be accurate statisticsof its effects. Bid ranking charging methods, it is valid under record number of clicks, and thus the basis for the charges, so he is a true effect of charges according to the networkextension services.
To sum up, bid ranking of four characteristics:
The first characteristic: wide. Rank is usually a joint bid of the many famous sites, a common service delivery. For example, the domestic bid rank Baidu search services, coalitionincludes all of the major Chinese portal, invested very little money as long as the user’s site will occupy all of China’s major traffic site search results forefront of prime locations. Thesesites include not only Yahoo, Sohu, Netease, Sina, Tencent, and so one can imagine, to all the big sites, including Shanghai Hotline, 21cn, and so a strong network of local media.
Baidu’s bid ranking as long as input a small part of the advance payment, more than 500 sites in the search results where the top column. Traffic of these sites Internet users in Chinaaccounted for 95% of all Internet users traffic, regardless of where the user can easily see the ranking results of a wide range of audiences to ensure the effectiveness of thismarketing.
The second characteristic:professionals. Bid ranking service model is to allow users to register their own product keywords (ie, a specific product or service name), when the Internet
users through the search engine to find the corresponding product information, the site will appear prominently in search results has become the preferred customer . This is the real
point of the ads, do not waste a penny of advertising, so that merchandise to find a buyer, so buyers want to buy to find their own products, targeted strong. For example: People want to
buy a cell phone, he will be through the search engines to find relevant information on the brand, the top surface of the web site to sell the product will have a good sales
opportunities. Bid ranking will solve this problem: the user would like to buy the things that advertising sell things, greatly reducing the cost of the promotion of manufacturers, so it is
very convenient shopping.
The third characteristic: All. Many companies offer a variety of products or services, even if the same type of products, but also tend to have a variety of names, bid ranking does not
restrict users registered “product keywords” quantity, by registering a large number of “product keywords” for each company kinds of products found to have the opportunity to be
potential customers in order to maximize access to potential customers access to the best promotion effect of For example: a flower shop sales, the publicity in the past, he can only
let people know he was just a store selling flowers, but participate in the auction rankings, people can learn more of his products and services, such as: gifts, cake , flower shop chain,
on-line delivery of flowers, fruit baskets, etc. At the same time to the holidays, he can under the people’s demand to introduce some new products and services, and timely registration
of new keywords, so that potential customers can be the first time to find him, bring significant benefits in just a few days.
The fourth characteristic: live. Ranked according to bid for the customers of visits paid, any participate in the auction ranking users the flexibility to control their own cost estimates, at
any time in accordance with their own monitoring results to adjust the product keyword bid prices. Advanced cost control measures, making the user’s every penny will be value for
money, and truly bring good benefits for the user.
Actual use of results based on the user point of view, bid ranking is really able to help businesses generate new customers, helping enterprises to improve their sales network of themost effective extension services. It is very suitable for who want their products into larger markets, SMB customers. This low-cost, effective and flexible marketing approach will bemore and more widely used.
Development of networks for the majority of enterprises to provide an excellent platform for information exchange supply and demand, if we can effectively use, will enable enterprisesin sales have been substantially elevated. On the network, the customer’s visit, namely, “click”, the best way the performance of a network to sell the true value. The traditionalonline advertising, search engine registry fees, search ranking and other auction sites for the enterprise can be brought to visit, but they have their own characteristics, the requiredinputs are also very different. By comparison, the search bid ranking is the most advanced network of extension services, inputs low, the effect is very prominent, and can be said thatthe best cost-effective way.
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